NOTO

Company Overview

NOTO is a direct-to-consumer (D2C) plant-based frozen dessert brand offering low-calorie, dairy-free ice cream made from natural ingredients. Founded by a husband-wife entrepreneurial duo, NOTO focuses on health-conscious consumers and those with lactose intolerance, providing indulgence without guilt. The brand has achieved rapid market penetration through omnichannel distribution combining online sales with physical presence through ice cream parlours across Tier I and Tier II cities.

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Problem Statement

The frozen dessert market in India has limited options for health-conscious consumers seeking low-calorie, dairy-free alternatives without compromising on taste. NOTO addresses this gap by offering plant-based frozen desserts that cater to the growing segment of consumers prioritizing health, sustainability, and inclusive nutrition, while tapping into India's larger food and beverage market growth opportunity.

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Fund Association

NOTO reflects Rockstud Capital's ability to identify emerging consumer trends and D2C brands addressing large market segments. The company's focus on sustainable, health-focused food innovation, combined with rapid growth in the health food category, aligns with the fund's thesis on backing founders scaling new consumer categories in India.