Econovus is a packaging engineering company developing sustainable, engineered alternatives to traditional wood-based industrial packaging for the automotive and heavy engineering export sectors. The company designs and manufactures paper and steel packaging systems that match or exceed wooden packaging on load-bearing strength, while eliminating fumigation compliance requirements under ISPM-15 phytosanitary regulations and meaningfully reducing carbon footprint. Econovus engineers packaging architecture around the specific handling and compliance needs of each component, not the other way around, and backs this with a ten-step new product development process aligned to automotive systems standards. The operates manufacturing facilities in Chakan, Pune and Thiruvallur, Chennai.
Wooden pallets and crates remain the default in India's industrial export packaging which is heavy, fumigation-dependent, and increasingly misaligned with the sustainability and supply chain standards that global OEM procurement is moving toward. Existing alternatives have historically failed to meet the load-bearing and compliance requirements of heavy engineering and automotive components. Econovus addresses this gap through an engineering-first model: custom packaging architecture built around the component, its handling requirements, and its export compliance obligations, rather than adapting a standard material to the problem.
Econovus reflects Rockstud Capital's focus on manufacturing-led businesses solving structural problems within India's industrial and export supply chains. Its engineering-first model, growing IP base, and deployment across major automotive and heavy engineering OEMs demonstrate the kind of execution discipline and product-market fit we look for at the early stage.
Founder & Managing Director
Senior management professional with over 25 years of experience in the automobile industry, specialising in supply chain management, purchasing, and industrial operations. Recognised as a thought leader in automotive supply chain and packaging, with extensive advisory experience across mergers, acquisitions, and procurement. Founded Econovus in January 2019 to address engineering, sustainability, and process discipline gaps in India's industrial packaging sector.
Director
Mechanical engineer with senior leadership experience across automotive supply chain and procurement. Previously served as DGM – Capital, Purchase and Supplier Quality and DGM – Supply Chain and Operations at Tata Motors, and as Manager, Supply Chain at Mahindra. Oversees purchasing, finance, and HR operations at Econovus. Holds a degree in Mechanical Engineering from BIT Sindri.
