Cubical Laboratories

Sector

Consumer Products

Sub Sector

IoT (Internet of Things) based solutions for home automation

Incorporation Year

2015

Location

Delhi

Status

Exited

Company Overview

Cubical Laboratories is an IoT-enabled smart home and security solutions company providing wireless home automation products for Indian consumers. Founded by IIT-Guwahati engineers, Cubical offers a suite of smart home products including wireless switches, motion sensors, door lock access, IP cameras, and voice control integration with Amazon Alexa and Google Home. The company's proprietary wireless protocol, Cube-R, is optimized for Indian network conditions and enables fast, low-data consumption connectivity. Cubical targets households, hospitality chains, corporate offices, and real estate developers with cost-effective, reliable, and easy-to-install home automation solutions.

Problem Statement

India's home automation market lacks affordable, reliable, and easy-to-install solutions optimized for Indian infrastructure. Global solutions designed for stable electricity and high bandwidth don't address India's real-world challenges (erratic power, limited data). Cubical addresses this with proprietary technology built for Indian conditions, offering products 2–3x more economically viable than competitors while providing superior after-sales service and retrofitting capabilities.

Fund Association

Cubical Laboratories exemplifies Rockstud Capital's commitment to infrastructure and consumer IoT solutions addressing India-specific needs. The company's focus on affordability, reliability, and localized technology for India's smart home market aligns with the fund's thesis on building essential services infrastructure that scales across Indian households.

Founder Background

Dhruv Ratra

Co-Founder & CEO

IIT-Guwahati graduate; leads technology development and strategic vision for India's most affordable smart home platform.

Swati Vyas

Co-Founder

IIT-Guwahati graduate; brings operational leadership and established Cubical's distribution network across 14 Indian cities.